Published on August 23rd, 2018 | by The Perfume Expert
Tiffany & Co Perfume Review
If you can’t be draped in Tiffany’s diamonds then you can at least be draped in Tiffany’s perfume! But is this fragrance really worth its weight in gold? This latest perfume review explores Tiffany & Co’s latest venture into the fragrance industry.
A recent trend in the fragrance industry are the new forays into scent from big mainstream brands. Everyone from fashion designers, cosmetic companies, to even automobile companies are getting into the business releasing signature scents.
This expansion into the beauty market is not only smart on their part for sales, but also for branding. If your customer associates themselves with or aligns themselves with the ethos of your mainstay products then they will likely snap up anything and everything else related to your brand.
However, the issue I have with these brands expanding into scent is that they don’t seem to always be able to represent the emotion, ambiance, or personality of the brand in a smell. Unfortunately, as pretty as the new Tiffany & Co Eau de Parfum is, to me it doesn’t capture the essence of my beloved Tiffany’s.
To start off on a positive note though, the bottle design and packaging ARE Tiffany & Co through and through.
The elegant elongated glass bottle which has been cut in diamond like fashion at the bottom and sides is breathtaking. In fact, the bottle almost looks like a Tiffany’s emerald cut diamond! Not to mention, I appreciate the understated touch of blue around the stopper with the Tiffany & Co logo. But we can’t forget the packaging where we see the iconic Tiffany’s blue box being used to hold the perfume.
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These elements of the packaging represent the class, sophistication, elegance, and timeless quality of the brand. Unfortunately, the scent that is housed in this gorgeous bottle, doesn’t quite convey the same richness that has been synonymous with traditional Tiffany’s.
As far as the notes go, they read like a fragrance I would fall instantly in love with! Citrus top notes of perky Orange, Lemon, and Lime. A heart of powdery Iris, sweet Rose, syrupy Blackcurrant, and juicy Peach. Add to this a dry down to green Patchouli and Musk and it sounds like near perfection!
So why doesn’t it impress me when sprayed on?
First off, YES, the Citrus notes DO make the scent sparkle like a diamond. but they also seem to overpower the powdery Iris which should be the star of the show. Instead the Orange, Lemon, and Lime mingle with the juicy Blackcurrant to give off that typical fruity floral nuance; a very sophisticated fruity floral so this will be appealing to a lot of people.
But it is the lack of warm depth in the base notes that is the major reason why I don’t think this Tiffany’s scent smells like Tiffany’s. Patchouli and Musk are far too light and airy to ground this scent. Even the use of Iris, which I DO believe would suit a Tiffany’s scent perfectly, is used in a lighter more powdery way instead of combining it with it’s earthy roots. Without some glowing rich notes to carry you through the day, this fragrance quickly fades into the background.
When I think of Tiffany’s jewels, or even going into the flagship Tiffany’s store in New York, I think of opulence and there’s nothing opulent about this scent.
However, there may be a reason for this incongruency. If you are an ongoing fan of Tiffany’s, you’ll be aware of their recent re-branding to a younger audience, and I think this is also one of the factors when creating this scent. You just have to look at the tattoo clad messy hair young women in the perfume commercial to realize that this is NOT your grandma’s Tiffany’s.
So, in a way, I understand why they’ve tried to go down a lighter more youthful route. This explains the heavy handed Citrus AND the lighter more subtle Iris. But even if marketing to a younger audience, I STILL don’t think that this fragrance succeeds. It just smells like your usual mainstream “fruity floral” that could be bought at ANY drug store.
Don’t get me wrong, it’s a beautiful version of a mainstream fruity floral, and still has the elegance of Tiffany’s, but just not to the level of luxury and grandness, that i’d expect from a fragrance made by Tiffany & Co. Call me old fashioned, but I’d still love to smell a Tiffany’s fragrance that made me feel like a million bucks!
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The Perfume Expert Rating
Summary: A pretty but typical fruity floral. Bright Citrus notes make the fragrance sparkle but the lack of warmth and depth do not represent the richness and opulence of the Tiffany's brand. Even though it's marketed to a younger audience, there still should be an air of class and sophistication with this fragrance but instead