Published on July 15th, 2016 | by The Perfume Expert
Kerastase L’Incroyable Blowdry Review | Perfect Blow Out Hair
Want perfect blow out hair?! This new heat styling lotion, Kérastase L’Incroyable Blowdry, is the bees knees! Shape-memory powered by beeswax allows you to restyle just by applying heat! Allowing for endless options for DAYS!
There are SOOOO many good things about this product, and it truly is THE best heat styling product that I’ve ever tried!
First of all, I don’t have to mention that if you touch your hair with a blow dryer, curling wand, or straightener, then you MUST use a heat styling product. That’s a given!
Next, there are some basic things that we all need from a heat styling product, such as heat protection obviously and a consistency that allows for the brush to glide through for that perfect blow out look!
The Kerastase L’Incroyable Blowdry lotion protects the hair up to 230°C (450F) styling tools, so no need to worry about singed locks (blondes especially). And the consistency is like a thick slippery serum that distributes well throughout the hair. It also leaves the hair light, soft and supremely shiny.
But those are things that we’ve grow to expect from a heat styling lotion.
What sets this product apart from all the rest is it’s reshapeable and restylable technology!
Special shape-memory ingredients powdered by beeswax reinforce your blowout and return it to its touchable, beautiful state. Allowing your style to hold it’s shape for over 96 hours!!!!
It even slows down greasing so your hair stays as fresh as day one!!!!
Not even humidity will stop your good hair days, as this lotion offers special elastic polymers with tremendous humidity and frizz prevention up to 80% humidity!
Now that’s a miracle!
But you may have doubts when I mention the word “wax” as this word is usually synonomous with sticky thick tacky products. I know I did! But the L’Incroyable lotion is not a tacky product at all.
It’s got more of a slippery serum consistency, which at first was hard to believe. I have very fine hair so I’m usually the best judge as to whether a product is too heavy and I feel confident saying that this one isn’t.
Although, given the thinnest of my hair, I can tell that there’s product in there, but it’s more of a silky coating-type feel. It’s hard explain the feeling, it’s not as slippery as an oil, not as tacky as a wax, not as heavy as a leave-in….but it won’t leave fine hair as light as air either. But this is forgivable because it’s meant for heat styling such as curls, straighten, waves, and updos where need a bit of grip and hold.
So the Kerastase L’Incroyable Blowdry has heat protection, prevents greasy buildup, protects against humidity, and holds your style…but I haven’t even told you the best part……
Fortified with innovative SRS® technology, its unique formula utilizes heat-sensitive micro-beeswaxes that melt when heated to enhance shape, and form a strong bond between hair fibres when cool for a long-lasting finish without stiffness. While elastic polymers also enhance flexibility.
But that’s not all….when the micro-waxes come into contact with heat over a temperature of 150°C/300F again, like your curling wand or straightener, they re-melt and become reactivated allowing you to restyle your hair again and again….as if it was the first time!
Go from bouncing waves on day one, to straight on day two, then to curls on day three, ALL without reapplying product or rewashing your hair!
Many of you will know how difficult, almost impossible, it is to straighten your hair after you’ve worn it curly or to get those proper bouncing voluminous curls after day three of not washing your hair.
Gone are ALL your troubles!
Because now you can save time and restyle to your hearts content for days! You just have to apply a little heat and you’re ready to change it up!
The Kerastase L’Incroyable BlowDry lotion is not only a game changer, but a revolution in the way we style our hair!
For us beauty bloggers, or those addicted to Youtube hair tutorials, we try out multiple styles in a day, or like to have a new look every day of the week! But this used to mean having to wash my hair or at least wet it and dry it all over again before trying a new doo! But now, I can change my style with my every whim!
This product is also PERFECT for those who don’t have a lot of time on your hands or for busy moms or professionals who don’t always have time to give themselves a perfect blow out every-single-day.
Also great for styling your hair one way in the morning for work, and then another in the evening for a night out.
Not only is it great if you’re pressed for time, but super for traveling as it means less time washing/drying and more time having fun!
I REALLY appreciated this product while on holiday. Not only because of the humidity protection but because of the longevity of my style even under the harshest of conditions. I don’t have very much hair and the hair I do have is very thin. This means that usually by day two, my style has usually fallen flat and am starting to show signs of greasy roots.
Using the Kerastase L’Incroyable Blowdry I was allowed to get three day of perfect hair before needing a wash!
Not to mention, I went from gorgeous blowout, to beachy waves, to slick & straight ALL without needing to wash, dry, and apply more product.
I feel like I could go on-and-on about this product, almost as if no one is going to “get it” or believe me when I say how important it is….so I will just recap again the amazing benefits:
- Heat protection up to 230°C
- Humidity/Frizz protection up to 80%
- Keeps hair cleaner (less oily and less need to wash frequently)
- Shape-Memory holds style for up to 96 hours!
- Elastic polymers to keep hair flexible, not stiff
- Reshapeable just by using a heated styling tool
Seriously, who wouldn’t want to wash their hair less and styling their hair more?!
Visit the Kerastase website here to learn more and order this beauty bag staple!
[This article includes Press Samples and Affiliate links but this in no way affects the opinions of the author]
The Perfume Expert Rating
Summary: This is a GAME CHANGER! Not only is this a tremendous heat styling protectent in the traditional sense that it protects up to 230C heat and leaves hair smooth, BUT it blocks up to 80% humidity, holds your style for up to 96 hours without stiffness, and reduces oil so you need to wash your hair less often. But the BIGGEST BONUS is that it's powered by micro-beeswax that re-melts at low heat and then re-shapes...meaning that you can completely re-style and re-shape your hair at your every whim! Go from wavy to straight, back to curly, just by applying heat! This is a revolution! Change your style as often as you wish without washing in between for up to 4 days!